Securing bookings in the autumn & winter seasons

The summer holidays may be over, but the road trip season is far from it. As the kids head back to school, a new wave of holidaymakers takes to the roads. These travelers are looking for flexible, spontaneous getaways, and they're ready to find a great deal.

As an owner, you've likely noticed a shift in demand. The flurry of summer bookings is behind us, and the market is now more competitive. This isn't a problem; it's an opportunity.

To secure your next booking, it’s time to talk strategy.

Securing bookings in the autumn & winter seasons

The autumn & winter market is different

During the peak summer months, demand is high and people book well in advance. After the summer rush, however, the dynamic changes. The market becomes more saturated with available vans, and potential travelers have more time to browse and compare.

This means they are actively looking for value, and a competitive price is often the key to getting your listing noticed.
 

Securing bookings in the autumn & winter seasons

Why you should consider reducing your prices

Dropping your price might feel counterintuitive, but it's a proven way to increase your bookings during the off-season.

• You'll stay competitive: Travelers are shopping around. If your price is aligned with the lower demand, your van will appear more attractive than others.

• You'll earn more in the long run: It’s better to have a van booked at a slightly lower rate than sitting empty in your driveway. A booking, no matter the price, helps you earn back your initial investment and cover ongoing costs.

• You'll get a wider audience: By being more affordable, you open your listing up to new types of renters, such as couples seeking a quiet weekend escape or digital nomads looking for a longer, flexible trip. 

Securing bookings in the autumn & winter seasons

Beyond pricing: other ways to attract bookings

While adjusting your price is the most impactful step, you can also give your listing an edge in a quieter market by:

• Lowering your minimum nights: Many autumn and winter trips are spontaneous, short getaways. By reducing your minimum booking length, you can capture more of this demand.

• Updating your photos and description: Showcase what makes your van perfect for the colder months. Think about adding photos with a cozy blanket, a warm cup of coffee, or a glowing interior. Highlight features like heating, hot water, and a comfortable bed.

• Emphasising your local area: Mention nearby attractions that are beautiful in the autumn or winter, like scenic walking trails, cozy pubs, or Christmas markets.

The goal is to show potential guests that your van is the perfect home-on-wheels for a memorable trip, no matter the season. By making a few simple changes to your listing, you can continue to secure bookings and earn income all year round.